Summa Sports: Beyond Athlete Representation.
We don’t just manage athletes—we create, grow, and elevate sports projects, brands, and experiences.
From elite athlete management to brand activations, content production, marketing strategies, event execution, and global commercial growth, we connect sports, business, and audiences.
Our approach
Athlete Representation & Development: Guiding careers on and off the field, including personal brand growth.
Marketing & Communication Strategies: Building visibility and engagement for athletes, clubs, and brands.
Branding & Activations: Designing identities and experiences that resonate.
Content Production: High-quality audiovisual content, series, and documentaries.
Events & Clinics: Creating memorable sports experiences and professional exposure.
Global Expansion & Commercial Management: Driving partnerships, sponsorships, and business growth.
Summa Sports is your full-service sports ecosystem—where talent, strategy, and creativity meet.
Gabriela Sabatini
Former Argentine tennis player, 1990 US Open champion and Olympic silver medalist in 1988.
Tomas Etcheverry
Promising Argentine tennis player, noted for his powerful serve and tenacity.
Benjamin Cremaschi
Inter Miami player. Young soccer player with versatile skills and a promising future on the field.
Diego Schwartzman
Argentine tennis player, clay court specialist, known for his great defense.
Federico Redondo
Inter Miami player. Emerging talent in soccer, known for his aggressive play and ball control.
Juan Carlos Prado
Promising young tennis player from Bolivia, with a dynamic and powerful playing style.
Services
Athlete Representation
High-Impact Audiovisual Content
Tandil Tenis La Academia
Sports Communication and Marketing Strategies
Global Expansion and Commercial Management
World-Class Sporting Events and Tennis Clinics
Summa Stream
Live Sports Event Broadcasts
Design, Branding & Brand Activation
Production of Series and Documentaries
Mission & Vision
At Summa Sports, we create, manage, and elevate sports projects, athletes, and brands. We combine athlete representation, marketing strategies, brand development, content production, events, and commercial growth to deliver comprehensive solutions that connect sports, business, and audiences worldwide.
Our vision is to be a global leader in sports management and marketing, recognized for developing elite athletes, building strong brands, creating innovative experiences, and producing high-quality content that inspires, engages, and generates lasting impact.
Values
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Excellence
We are passionate about achieving excellence in everything we do, from athlete representation to content production. Quality and innovation are our goals in every project.
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Integrity
We act with transparency and honesty in all our business and personal relationships.
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Commitment
We are dedicated to the success and well-being of our athletes, as well as to the satisfaction of our clients and partners.
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Collaboration
We believe in the power of teamwork. Together, we leverage our individual strengths to achieve collective success.
Juan Mónaco
CEO of Summa Sports & Entertainment
He teamed up a great team of professionals to create the agency with the aim of empowering the needs of each client.
Under the motto: “Commitment, work and responsibility”, the agency combines the experience of a former professional player with that of entrepreneurs with a broad vision of the global market.
Mariano Zabaleta
Chief Production Officer (CPO) of Summa Sports & Entertainment
He joined forces with a great team to contribute all his knowledge and develop audiovisual and digital content to the highest level.
As a former tennis player, he excellently combines his experience in creating audiovisual content with his sports and professional career.